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We are seeking a Director, Segment Marketing (1 of 2 positions) to join our Global Marketing team, reporting directly to the VP, Global Marketing in Raritan, NJ. This manager will have one direct report and indirect management of supporting functions.
Director Segment Marketing is responsible for:
Owning the development of the holistic Transfusion Medicine or Clinical Labs portfolio positioning and strategy;
Defining customer level value drivers & needs and how the product/portfolio is positioned to deliver the most value to customers;
Prioritizing portfolio opportunities through deep understanding of the marketplace, customers and industry drivers while taking into account the competition, the clinical applications and industry dynamics.
Leading the development, integration and deployment of messaging strategy and proof points.
This role will partner with the Transfusion Medicine or Clinical Labs Product Management team, Marketing Communications, Medical and Educational marketing to ensure that product development and roadmap planning deliver on our core value proposition and market needs. Additionally, this role will be the primary point of contact for regional marketing, ensuring successful alignment, prioritization and execution of the marketing strategy.
Develops competitive marketing strategy and prioritizes customer needs based on full assessment of market, customer and competition. Stays current on market drivers and assesses impacts to strategy. Segments the market to identify and assess gaps/opportunities to strengthen market position.
Defines and validates target customer needs (from Regional Marketing input and market research) and translates and prioritizes those needs for the Product management & marketing communications teams;
Develops a compelling value proposition of current/future product portfolio relevant to customers needs and wants and drives distinct competitive advantage for selling new products and services as well as expanding utilization within the existing global customer base.
Demonstrates deep understanding of global and key regional competitors strategy strengths and weaknesses; Develops and delivers clear competitive positioning of the offering against competition.
Planning & Execution
Aligns with Marketing Communications, Commercial & Training organizations to drive integrated sales training that supports the portfolio advantages. Drive for best-in-class tools and communications to drive product uptake and brand equity and to ensure knowledge/capability levels are reached with the appropriate commercial personnel.
Collaborates with Medical & Scientific Affairs, and Medical Marketing to drive a publication strategy & Health economic strategy in support of the portfolio drive clarity around clinical decision making and value drivers.
Collaborates with marketing & product teams to develop clear operational and financial proof points in support of our differentiated value proposition.
Communicates and reinforces the strategy supporting product launches through clear segmentation targets, and incorporation into the differentiated value proposition. Drives use, training & adoption of content with Regional Marketing teams to support product uptake.
Lead point of contact with Regional marketing partners to ensure on target messaging, training and delivery of global messaging and proof points to support day to day selling advantages and new product launches.
Drive Launch Excellence for all new product launches from business case through pre-launch planning to execution and attainment of objectives
Partner with regions to identify top customer selling needs, and prioritize those needs for product, tools and evidence development throughout the organization
Frequent travel to regions to align with regional stakeholders and gather direct voice of customer
Bachelors degree required (MBA preferred) or with the equivalent combination of education, training and experience.
Minimum of 10 years total marketing experience. Regional marketing/sales experience required, Global Marketing experience preferred.
Minimum of 12 years of professional experience, including demonstrated prior experience in regional marketing or commercial organization.
Demonstrated success in leading launches and developing winning go-to-market strategies.
Experience in medical device or diagnostics industry preferred.
Proven ability to develop clear, differentiated, customer value driven positioning and messaging with a vision for future market needs.
Demonstrated success in developing pricing strategies for new product introductions.
Experience leading in a matrix team of professionals and communicating with various levels of management is required. Proven ability to successfully influence and lead others without direct authority.
Superior problem-solving and analytical skills. Will be responsible for independently making a broad range of critical decisions with a willingness to take, and own, reasonable, calculated risks.
Proactive, self-motivated with the ability to motivate others and a customer-focused attitude.
Proven project management track record in delivering global projects from inception to completion.
Proven ability to recognize opportunities for change and act as a catalyst for change management.
Excellent written and verbal communication and organizational skills including the ability to converse clearly and knowledgeably with global key opinion leaders
Strong collaboration skills and willingness to be a team player to solve problems and incorporate input from various sources.
Travel required approximately 30%.
For this position we will not sponsor applicants for work visas.
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